Starting this month, I’m launching a new mailing last in conjunction with my regular update email.
This new list is for Advanced Readers & Reviewers. In other words, though people who regularly leave reviews for their favorite books on their blog, Amazon, or on Goodreads.
It’s pretty simple to sign up: just fill out this form (it’s only 2 questions!) and then you’ll be among the first to know when I’m about to release a new book. Want to get a copy for free? Just fill out the form in each announcement email to receive an e-ARC.
What’s an e-ARC, you ask? An Advanced Reader Copy is something authors/publishers send out to reviewers prior to release to help spread the word and get people excited about the new book. E-ARCs would be electronic files for Kindle, Nook, iPad, etc. At the time I am not offering print ARCs.
So what’s the catch? Well, the key word here is advanced. ARCs will be send out 6-8 weeks prior to the release of a new book, so final copy/line editing may not be complete, there might be some formatting issues, and there may or may not be a cover. And since these are sent out with the intention of building up reviews for a new release, it’s generally considered polite to leave a review of the book on one of the outlets listed above.
Why are reviews so important? Basically, they help us authors sell books. That’s it. When you tell someone about something you live, it makes them want to buy it.
Books are the same way. Not only are you putting your stamp of approval on it, which makes other people want to pick it up, but there’s another reason Amazon reviews in particular are important to authors, especially indie and self-published authors like me.
Once a book gets 50 reviews on Amazon, Amazon is more likely to recommend the book to shoppers who buy similar items, and it shows up higher on search results. This might not sound like a big deal, but it can make a HUGE difference for someone who doesn’t have the marketing clout of say, Twilight or Harry Potter backing them. Indie and self-published authors have to do it all on our own, out of our own pockets, so if someone is willing to say “Hey, I really enjoyed this! You might, too!” it can be a big help.
Even if you don’t sign up for the new mailing list, you can still leave a review. Just marking a book 4-5 stars, or saying something like “I liked it,” is enough.
So, thanks in advance to everyone who signed up for the regular mailing list last month as part of the giveaway, and thank you in advance to everyone interested in the Advanced Reader mailing list. Without you, I couldn’t do what I do!